In my recent post entitled "The Time for Change Is Always Now," I began a discussion regarding the changing media landscape and its present and future implications on businesses and marketers alike. As previously revealed, two of the marketing segments...
Posted on 9 December 2008 | 8:57 pm
Pretty much everyone is now using the word "recession" as part of their daily vocabulary. If the winds of change haven't reached the sails of your business yet, they will. Guaranteed. Here are three survival tips to keep in mind:...
Posted on 9 December 2008 | 8:38 pm
The media landscape is ever-changing. We are witnessing an evolution in broadcast media advertising -- from product placements on reality TV shows, sitcoms, and in movies, to on-screen graphics used in sports programming, and now "pay for placement" on television...
Posted on 7 November 2008 | 11:03 pm
Everyone knows the power of Oprah. Her following and influence make her the number one target of publicists, brand managers, and marketers alike. Her authority and persuasiveness is a cultural phenomenon. Everyone wants to be on her radar -- from...
Posted on 9 October 2008 | 6:05 pm